1 Click to Save the Planet: How Brokoli Makes Any Project Green

4 min readAug 13, 2021

If you are a crypto project founder: read on to make your community love you even more (at 0 cost to you).

If you are a DeFi user: read on so that you can tell your favourite project about what they’re missing.

Exactly — any project can integrate Brokoli as we are chain agnostic. We work on centralised and decentralised. Think wallets, exchanges, yield farms or any latest Dogecoin impersonators — one size fits all.

Elephant in the Room

You may ignore it, but you already know the reason why crypto markets halved earlier this year. Sustainability problems, publicly voiced by Elon Musk, led to the biggest market crash we’ve seen in years.

Let me give you a crash course on how much crypto is actually damaging the planet (feel free to read more here):

Ethereum and Bitcoin consume as much electricity as the country of Turkey. Most of it is non-renewable, from coal-fired plants.
1 Ethereum transaction has a carbon footprint of 130k+ VISA transactions. Bitcoin’s footprint per transaction equals 1.8 million VISA transactions
In a given year, Bitcoin produces as much electronic waste as the country of Luxembourg.
Every Bitcoin transaction produces 80 grams of e-waste. That’s nearly 2 golf balls worth of waste. Every. Single. Transfer.

The Ultimate Response

Brokoli’s Integration allows you to offer a 1-click check box at the transaction point: if users opt in, their transaction becomes climate positive. Here’s how it looks:

After a user checks the box, 1–1.5 USD worth of native tokens used in the transaction will be credited to climate offsets. Brokoli funds three areas of projects to offset a transaction’s impact: tree-planting, renewable energy, and e-waste collection & recycling — all certified by third party auditors.

Prior to our integration, you can choose which projects will receive funding — and the impact your community makes will be visible real time on Brokoli’s Climate Project Dashboard:

Why should you care?

First of all, you implement a green way to use your product, and you do the right thing. But more importantly, your community sees the right actions and appreciates that.

You don’t think so? Your users want to be green and help the planet — 90% Gen Zers think companies must lead the way in the planet’s sustainability journey. 70% of millennials care about global warming.

Young people in crypto just don’t have the tools to go green. If you choose Brokoli, they will thank you for it. They’ll choose you over competitors without Brokoli.

Even wider, people outside of crypto see how and if we are changing. Currently, big funds are afraid to enter crypto because of sustainability concerns. By choosing Brokoli, you are choosing global adoption.

Infinite upside, zero downside

With Brokoli, you will get to help the planet, get more users, grow your community and enhance mass adoption.

You are getting a pretty good deal with Brokoli, so what is at stake here?

Drum roll please… it costs you 0 dollars to implement the Brokoli API.

And our team will collaborate with you to arrive at the most seamless user experience possible. We don’t want to interfere with your platform or disrupt your business. We are on the same team — the more users you have, the more users opt in to our API.

Elite group of projects

Maslow’s Hierarchy of Needs shows that you first need to fulfill the most basic needs to start seeking something more.

Naturally, projects that are just about making a quick buck will not care about Brokoli. And there is nothing wrong with that — Brokoli is for projects that level up beyond the first level of the Pyramid.

Currently, projects with a combined market cap eclipsing $3 billion agreed to implement our API when we launch in the coming months.

To name a few — DAO Maker, XCAD, Bridge Mutual, Coinburp, Unic.ly — are all among the first Brokoli adopters.

2021 in crypto makes Brokoli a must have, not a nice to have.

Instead of contributing to the problem, be part of the solution.

Join the Elite.

About Brokoli Network

Brokoli is an impact-to-earn NFT metaverse where climate impact makes you money.

Your DeFi transactions on Brokoli plant NFT Trees: a tradable asset that earns passive income.

Brokoli’s core: Environmentally friendly gateway into the most popular DEXs and dApps.

API: Any blockchain platform (centralised or decentralised) can implement our API to allow users to opt-in to a small climate fee that offsets their transaction’s footprint.

Digital Forest / Brokoli Impact Credits: Users receive NFTs based on trees they have funded the planting of by using our products and completing daily quests. Digital NFT forests will be tradable as Brokoli Impact Credits: Corporate Social Responsibility standard loosely pegged to real forests and purchased by corporate partners.