Brokoli: How We Are Decentralising a $40 Trillion Industry

7 min readAug 25, 2021

What can history teach us about DeFi?

DeFi in 2021 is like Wall Street in the 1980s — all about the money, at all costs. It’s natural — all societies go through several stages of transformation, and so do financial systems.

So what happened to traditional finance after the 80s?

Scandals, lawsuits, and a lot of reinventing the wheel. Until finally, finance was forced to change — and changed for good. And no — the desire to always make money did not go away. Quite the opposite — making money just became sustainable, which created a $40 trillion dollar industry in the process.

How so? You see, it turns out that sustainable investing did not mean less profit for less pollution. It signaled the birth of a single highest growing asset class in finance for the next decade.

Sustainable investment funds are currently worth $37.8 trillion worldwide, and analysts predict this will increase to $53 trillion by 2025.

But who were the biggest winners in the quest to go green in traditional finance?

One of the first adopters of sustainable investing products was BlackRock. Yes, the same BlackRock that holds the most capital out of any financial institution in the world — $9.5 trillion to be exact. Yes, the same as BlackRock that is often called the most influential financier in the world.

Lesson here is simple, but important: smart money went all in on sustainable investing early — and not because it was necessarily ethical.

Sustainability became the single biggest financial opportunity in finance in 2010s.

What about DeFi?

You may think that we are still far away from this transition in DeFi. In fact, it took traditional finance decades to find green investing.

Let me disprove this by looking at what happened in 2021. First months continued with vengeance — all time highs, new projects, booming NFTs. However, it stopped in May, when the biggest market crash we’ve seen in years occurred after Elon Musk’s tweet addressing Bitcoin’s climate-damaging nature. Sustainability concerns cut the industry’s total value in half.

But why all this fuss about going green?

For starters, crypto is polluting like a decent sized country. But let me give you a quick crash course on how much crypto is actually ruining the planet (feel free to read more here):

Ethereum and Bitcoin consume as much electricity as the country of Turkey. Most of it is non-renewable, from coal-fired plants.
1 Ethereum transaction has a carbon footprint of 130k+ VISA transactions. Bitcoin’s footprint per transaction equals 1.8 million VISA transactions
In a given year, Bitcoin produces as much electronic waste as the country of Luxembourg.
Every Bitcoin transaction produces 80 grams of e-waste. That’s nearly 2 golf balls worth of waste. Every. Single. Transfer.

In short, crypto is in desperate need to go green. While sustainable investing in traditional finance is growing exponentially, such opportunities in DeFi are non-existent.

Sooner or later, the green revolution will happen. The question remains: who is going to lead us to the Promised Land?

Brokoli: Decentralised + Green + Play-to-Earn

The fastest growing asset class in finance is green investments.
The fastest growing asset class in crypto is DeFi.
The fastest growing trend in gaming is Play-to-Earn.

Brokoli allows you to reap the benefits of growth in ALL of these industries.

We take the best in 3 booming markets and combine them to create a new ecosystem of products.

Brokoli is disrupting a $40 trillion market.

Taking just 1% of this market would create a $400 billion juggernaut.

Let me now explain how fancy words will become even fancier actions.

Meet Green DeFi: where every transaction is climate positive

Brokoli created the Green DeFi — an interconnected ecosystem of products designed to disrupt a $40 trillion industry.

I’ll now explain the rationale behind the Green DeFi: what problems it solves, what economic benefit it provides — and how it creates a completely new asset class in DeFi.

Most importantly, you will learn why you should even care about Brokoli.

DeFi Meets Sustainability

Adoption of DeFi from institutional investors is crucial and underrated compared to retail adoption. Blockchain platforms could be a great way for diversification for $100 trillion asset managers. However, environmental concerns are a key reason why DeFi hasn’t warmed its way to institutional investors yet.

This is the next big opportunity in DeFi. This is when smart money will have a chance to enter and not get backlash from buying climate damaging assets.

So, we’re making DeFi products climate positive. For that, we transform existing DeFi infrastructure by incorporating a green layer. This creates:

Green DEX aggregator (try demo here)
Green Yield Farming Protocol
All you other favourite dApps with climate action in every transaction

Impact as an Asset

Every time you use Brokoli, you automatically generate a positive climate impact. Impact is reflected in actual trees planted. You can track your impact real time by logging into our platform.

But it doesn’t end there.

When you make an impact with Brokoli, you get an NFT tree — an artwork representing a real-world tree planted on your behalf.

The more you use Brokoli, the more NFTs you collect, with which you can build a digital NFT forest in the Brokoli Metaverse. But worthless pictures would be kind of boring, wouldn’t it?

Here’s the catch: the value of your trees is pegged to the value of a real forest.

You can buy & sell trees from your forest using $BRKL token.

In the digital NFT forest, you will complete quests to compete for the biggest digital forest in the climate leaderboard.

Use Brokoli for all your DeFi needs. And in doing so, you will play to earn AND play to impact.

Green Investments Meet Decentralisation

Decentralising green investments will bring cost-effectiveness and accessibility. You will no longer need central intermediaries to capitalize on the risk-adjusted returns of green finance.

Most notably:

1. Green Bonds: permissionless bonds for renewable energy investments compliant with the European Green Bond Standard.

2. Green Lending: peer-to-peer crypto-backed loans that generate positive return for both you and the planet.

CSR Meets Blockchain

Companies that have ESG (Environmental, Social, and Governance) scores are more investable in the stock market. Therefore, they act on it — which can be anything from trading carbon credits to sponsoring a local tree planting Sunday.

Crypto is moving in the same direction. That is why we bring corporate social responsibility solutions on chain. Companies will be able to do their part by:

1) Integrating our 1-click API, which transforms any climate damaging transaction into a climate positive one.

2) Tracking and reporting their impact to their customers via our real-time climate dashboard.

You will no longer need to do stuff to become a responsible company. With Brokoli, CSR efforts are as easy as agreeing on a free product.

Impact on autopilot.

More on these products in the future, but now…

The sad truth: to capitalise on an emerging opportunity, you have to come early.

Look at people who bought Bitcoin in 2011 to capitalize on emerging decentralisation of currencies. People who bought Amazon in 2001 to capitalise on rising e-commerce. People who bought Tesla in 2013 to bet on the new trend of electric cars.

These people have two things in common:

They were all early for a new trend in technology.
They became a 100, sometimes a 1000 times richer by embracing the next big thing.

It is simple, but not easy: to become the biggest winner, you often have to be one of the earliest or first.

Luckily, Brokoli is the first mover in the era of Green DeFi.

Go green with $BRKL.

About Brokoli Network

Brokoli is an impact-to-earn NFT metaverse where climate impact makes you money.

Your DeFi transactions on Brokoli plant NFT Trees: a tradable asset that earns passive income.

Brokoli’s core: Environmentally friendly gateway into the most popular DEXs and dApps.

API: Any blockchain platform (centralised or decentralised) can implement our API to allow users to opt-in to a small climate fee that offsets their transaction’s footprint.

Digital Forest / Brokoli Impact Credits: Users receive NFTs based on trees they have funded the planting of by using our products and completing daily quests. Digital NFT forests will be tradable as Brokoli Impact Credits: Corporate Social Responsibility standard loosely pegged to real forests and purchased by corporate partners.